By Jordan Daniel —

“Jersey roots, global reach” is more than the slogan of Rutgers when it comes to alumna Samantha Breuer, J/MS 2011. She’s made her home in London as an art gallery assistant at the prestigious Marlborough Fine Art and heads Rutgers University Alumni Association’s club across the pond.

As a gallery assistant she moves art from seller to buyer, writes press releases, organizes events and sells art.

Samatha Breuer works as a gallery assistant in London. Photo provided by Samantha Breuer

Samatha Breuer works as a gallery assistant in London. Photo provided by Samantha Breuer

She quips, “I do everything behind the scenes.”

Breuer works in the contemporary division of the gallery, which houses pieces created only as far back as 1960. Marlborough Contemporary, the latest addition to the Marlborough group of galleries, opened in October 2012 with a commitment to working with cutting-edge art of the 21st century,

Breuer said she fell into gallery work while searching for a J/MS internship in magazine layout, her original interest. When that didn’t pan out, she began looking for any internships at all and found one at Marlborough Fine Art in New York.

Breuer worked there both her junior and senior years. She was a double major in J/MS and Visual Arts with an Art History minor, all while balancing extra curricular activities such as Hillel, the university tour guides Scarlet Ambassadors, and being a member of the Delta Gamma sorority.

When graduation rolled around and Breuer had no job lined up, she was left wondering “what to do now” and decided to make the simple choice: “I moved to London and got my master’s.”

While writing her thesis at Sotheby’s Institute of Art, Breuer decided to intern again for Marlborough in London. She was planning to return to the states when the internship ended, but her supervisor surprised her.

“He told me, ‘Stay, I’ll sponsor you.’” Then with a laugh she mentions HBO’s hit show “Girls.”

“He said, ‘So I was watching ‘Girls’ last night, and I couldn’t stop thinking about you. I want to invest in you.’”

The gallery’s “investment” has been extremely satisfying for Breuer, who loves her fast-paced job and feels comfortable with British living.

But thoughts of home led her to join the Rutgers Club of London, one of the alumni association’s dozens of regional clubs. Breuer’s upbeat attitude soon led to her naming as club president for the UK. As president she organizes get-togethers and football (real American football) viewings, among other events, which she attempts to get the 85 Rutgers alumni in the UK to attend.

“We usually have between five and 10 people show up,” she reported, “not a bad turnout.”

Her dedication to and appreciation for Rutgers are evident in everything from her Rutgers wear during the FaceTime interview to how highly she speaks of J/MS classes like Editing and Design with Professor Susan Keith and the public relations class she took with Professor Liz Fuerst.

Calling lessons from those classes “invaluable,” she encouraged today’s majors to really appreciate their classes because college, she noted, is an “absolute asset.”

By Gisselle Gaitan

Catherine Hetzel • Photo provided by Catherine Hetzel

Catherine Hetzel • Photo provided by Catherine Hetzel

When journalism graduates think of the magazine industry, the only thing that may come to mind is the editorial side. The unknown side, or rather one of the lesser talked about sides in the industry, is sales and relationship marketing.

However, it is a critical part of magazine commerce and, like so many parts of the publications business today, is increasingly dependent on big data.

Catherine Hetzel, J/MS 2008, works for Meredith Corporation, publishers of Better Homes and Gardens, Fitness Magazine, EveryDay with Rachael Ray, and many others, in Database Marketing Services. Collecting data, analyzing, and integrating it into the Meredith database and leveraging it to third-party advertisers who want to reach a certain demographic are just the base of what Hetzel does.

The Jersey City resident has been in the job for a little over a year and admitted she did not think she would fall into a job that included the words “data,” as part of its title, especially because she worked for the magazines of Rodale Inc. previously and did public relations and content producing for the swimsuit company Tyr.

“I thought the word ‘Data’ sounded scary and also kind of boring,” Hetzel said.

But it’s anything but that, she emphasized.

When it comes down to it, Hetzel noted, data are just as important as the editorial aspect because data assist in “creating better content for the consumer.”

Creating better content for the magazines’ readers, primarily women, allows her and her colleagues to see how exactly women’s trends change on a daily basis and how the media world is shifting, Hetzel explained.

The media present new offerings daily and that may specifically guide consumer interest, she continued, but that is not to say that everything is computed into numbers on a screen once it’s all gathered. Hetzel uses that knowledge in a broader way to guide Meredith business leaders on what data strategy means in everything from consumer marketing to online content, engagement, and digital initiatives.

“I am not by any means a “Data Scientist,” she stressed. What she is able to do is take some of her skills such as “public speaking, marketing strategy, and sales to bridge the gap between the very complex world of data to the actionable world of editorial, advertising, and marketing.”

The skills she has developed originated at J/MS, where Hetzel said she was able to “learn about as many opportunities and professions as possible.”

NAMLE logo

A handful of J/MS majors accompanied Professor Robert Kubey to the National Association for Media Literacy Education (NAMLE) meetings in Torrance, California this summer, where the theme was technology in the classroom.

From funds Kubey has for media literacy activities, he arranged for each student to receive a $1,000 scholarship to purchase airfare and pay for lodging.

“I wanted students to have an awesome experience and create something for other universities to potentially model for the field,” he said.

The money for the trip came from the late Norman Felton, the man who created the TV show from the 1960s “The Man From U.N.C.L.E.”

NAMLE has conferences every two years, according to Kubey, who is one of the founding members.

“Rutgers had a very significant presence at the conference,” said attendee Steven Pappas, J/MS 2013.

“Most other schools present had fewer attendees. We met a lot of peers and professionals in the field from various locations throughout the country.”

Pappas called the conference a “very rich educational and professional experience.”

J/MS major Adam Rainear, who is also studying meteorology, said he was primarily interested in attending the conference because of the sessions on climate change. “While a free trip to LA is nice (even with a red-eye flight home), studying the media’s effects on public perceptions in climate change is something I want to focus on if I decide to attend graduate school.”

At the conference Rainear said he learned of a graduate opportunity he had not known about.

Another J/MS major, Juliette Pashalian, said, “Attending NAMLE was an unforgettable experience for many reasons — not only the educational aspect but the professional aspect.”

Her favorite session involved the “Scigirls,” a new PBS show.

Kubey said he is looking for donor support to take students to the NAMLE conference in 2015 in Philadelphia.

Robert Montemayor. Photo provided by Robert Montemayor

By Kimberly Yang—

The Journalism and Media Studies Department is home to a “qualitative and quantitative scholarly platform,” archiving what is one of the most comprehensive collections of information about the Latino culture in the United States — from demographics and politics to scholarly research and arts and culture — compiled from journalists and think tanks across the nation. View Post

Shooting hoops at the RAC, Rick Warner used to cover basketball for the AP. Now he shares his skills at J/MS. Photo by Vanessa Pinto

By Vanessa Pinto—

While most people consider the Rutgers Journalism and Media Studies Department as the jumpstart to their career, Rick Warner takes a reverse approach. Instead, he has chosen to work at J/MS following his career as an award-winning journalist. View Post