With a B.A in Journalism and Media Studies and a minor in Spanish translation, Lima began her career at NBC News. Later, she went to CBS and then onto Buzzfeed Español working as the Editor-In-Chief. Lima was born in Guatemala City, Guatemala and moved to the U.S. at the age of 15. “Hard work really pays off,” said Lima . Lima currently oversees the day-to-day operations of the Buzzfeed Español website. Her focus is on the Spanish-speaking people outside of the U.S. She is also a content strategist at Buzzfeed Internationalwhere she uses her personal experience, as well as data, to provide writers all around the globe with content insight.